The Roast

Why medium-dark

Fine-tuned for the cezve — because every roast decision exists for how Turkish coffee is brewed.

We tried light roast and medium roast — the flavors just didn't come through. Dark took the flavors away. Medium-dark, with this brewing method, gave the best flavors.

Because Turkish coffee is a brewing method: there is no water pressure, so you need a darker roast to extract flavor. Light and medium roasts just tasted watered down.

In our search for the best Turkish coffee, we bought, brewed, and tested specialty coffees and blends. We found that two origins worked best together: one for body, the other for brightness and lively acidity.

The lighter roast

Brightness from the high-grown bean

The lighter roast goes to the higher-acidity coffee — a bean grown high, where cool temperatures slow the maturation of the cherries.

This extended ripening time allows organic acids and sugars to build up inside the bean, creating a brighter, more complex flavor.

Three bowls of coffee beans on marble — a lighter roast, the balanced blend, and a dark roast

Next Chapter

Small-batch roasted

Small batches, roasted in-house, with every bag stamped with its roast date.

The Full Batch Story